Professional Portfolio, Business Website & Landing Page Development in the Philippines

Available for work

Hello, I'm Juan

I'm a  ·  Fullstack Developer

Shaping digital experiences that sit at the edge of function and feeling — from concept to pixel-perfect delivery.

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Experience
7+ Years
WebVerse
WebVerse
7+
Years of
Experience
About Me

Designing with Purpose,
Not Just Pixels

I'm a Product Designer based in Los Angeles with over 7 years of experience crafting user-centered digital products. My work bridges the gap between business goals and human needs — turning complex problems into elegant, intuitive solutions.

Whether it's a zero-to-one product or a redesign of a legacy system, I bring a strategic mindset and obsessive attention to craft. I believe great design is invisible — it's the feeling that just works.

Name
Juan Dela Cruz
Location
Marikina City, NCR
Email
support@webverse.site
Availability
Open to Offers
Hire Me
My Journey

Experience & Education

Work Experience
2022 — Present
Senior Product Designer
Horizon Labs · San Francisco, CA
Led end-to-end design for a B2B SaaS platform serving 120k+ users. Built and scaled the design system from scratch, reducing design-to-dev handoff time by 40%.
2019 — 2022
Product Designer
Pixel & Co. · Los Angeles, CA
Designed core product flows for a fintech app. Ran discovery interviews, synthesized insights into UX opportunities, and collaborated with engineering on responsive implementation.
2017 — 2019
UX / UI Designer
Freelance · Remote
Worked with 15+ startups across e-commerce, healthcare, and productivity to define brand identities and ship MVPs within tight timelines.
Education
2015 — 2017
M.F.A. — Interaction Design
ArtCenter College of Design · Pasadena
Graduate thesis on tangible interfaces and ambient computing. Recipient of the ArtCenter Design Excellence Award.
2011 — 2015
B.S. — Visual Communication
UCLA · Los Angeles, CA
Focused on typography, information architecture, and motion graphics. Minor in Cognitive Science — a foundation that deeply shapes how I think about user behavior.
Ongoing
Certifications & Growth
Google UX Design · IDEO Design Thinking
Continuous learner — invested in staying sharp across research methods, accessibility standards, and emerging AI-assisted design workflows.
Skills
Figma Framer Notion Miro After Effects Principle Webflow HTML/CSS
Selected Work

My Portfolio

Horizon SaaS Dashboard
End-to-end redesign of a B2B analytics platform — from 0-to-1 design system to shipped product.
Figma Design System B2B
Lumis Brand Identity
Full visual identity for a sustainable luxury lifestyle brand — logo, system, motion guidelines.
Branding Motion Print
Finova Onboarding Flow
User research & iterative testing led to a 58% drop in onboarding drop-off for a fintech app.
Research FinTech Testing
Wavr Mobile App
Zero-to-one mobile product design for a social audio platform — iOS + Android.
Mobile iOS Prototyping
Volta Energy Rebrand
Brand repositioning for a Series B clean-energy startup — new voice, visual identity, and web presence.
Rebrand Web Strategy
HealthTrack Accessibility Audit
WCAG 2.1 AA compliance audit and redesign of a healthcare monitoring dashboard for clinical staff.
Accessibility Healthcare WCAG
Get In Touch

Let's Build Something Great

Have a project in mind or just want to say hello? I'd love to hear from you — let's talk.

Email
support@webverse.site
Phone
+63 (970) 3280848
Location
Marikina City, NCR, PH
Currently Available